What is ItivaMediaAccelerator.exe?

The genuine ItivaMediaAccelerator.exe file is a software component of Itiva Media Accelerator by Itiva Digital Media.
ItivaMediaAccelerator.exe is an executable file that runs the Itiva Media Accelerator, a software program that increases overall efficiency of Internet bandwidth by searching for and using faster servers and web proxies. This is not a critical Windows component and should be removed if known to cause problems. The Itiva Media Accelerator increases the performance of Internet connections through retrieving media from high performance servers, web proxies and other members of the Itiva network in the most efficient way possible.

ItivaMediaAccelerator stands for Itiva Media Accelerator Initializer

The .exe extension on a filename indicates an executable file. Executable files may, in some cases, harm your computer. Therefore, please read below to decide for yourself whether the ItivaMediaAccelerator.exe on your computer is a Trojan that you should remove, or whether it is a file belonging to the Windows operating system or to a trusted application.

Click to Run a Free Scan for ItivaMediaAccelerator.exe related errors

ItivaMediaAccelerator.exe file information

The process known as Itiva Media Accelerator Application belongs to software Itiva Media Accelerator by Itiva Digital Media (

Description: ItivaMediaAccelerator.exe is not essential for the Windows OS and causes relatively few problems. ItivaMediaAccelerator.exe is located in a subfolder of "C:\Program Files". Known file sizes on Windows 10/8/7/XP are 4,994,288 bytes (77% of all occurrences) or 4,887,792 bytes. 
The program is not visible. ItivaMediaAccelerator.exe is a Verisign signed file. The file is certified by a trustworthy company. The process starts upon Windows startup (see Registry key: MACHINE\Run). ItivaMediaAccelerator.exe is not a Windows core file. The application listens for or sends data on open ports to a LAN or the Internet. ItivaMediaAccelerator.exe is able to monitor applications. Therefore the technical security rating is 48% dangerous.

Uninstalling this variant: If you have any problems with ItivaMediaAccelerator.exe, you can do the following:
  1) completely remove Itiva Media Accelerator (Control Panel ⇒ Uninstall a Program)
  2) contact Customer Service.

Recommended: Identify ItivaMediaAccelerator.exe related errors

Important: Some malware camouflages itself as ItivaMediaAccelerator.exe, particularly when located in the C:\Windows or C:\Windows\System32 folder. Therefore, you should check the ItivaMediaAccelerator.exe process on your PC to see if it is a threat. We recommend Security Task Manager for verifying your computer's security. This was one of the Top Download Picks of The Washington Post and PC World.


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Best practices for resolving ItivaMediaAccelerator issues

A clean and tidy computer is the key requirement for avoiding problems with ItivaMediaAccelerator. This means running a scan for malware, cleaning your hard drive using 1cleanmgr and 2sfc /scannow, 3uninstalling programs that you no longer need, checking for Autostart programs (using 4msconfig) and enabling Windows' 5Automatic Update. Always remember to perform periodic backups, or at least to set restore points.

Should you experience an actual problem, try to recall the last thing you did, or the last thing you installed before the problem appeared for the first time. Use the 6resmon command to identify the processes that are causing your problem. Even for serious problems, rather than reinstalling Windows, you are better off repairing of your installation or, for Windows 8 and later versions, executing the 7DISM.exe /Online /Cleanup-image /Restorehealth command. This allows you to repair the operating system without losing data.

To help you analyze the ItivaMediaAccelerator.exe process on your computer, the following programs have proven to be helpful: ASecurity Task Manager displays all running Windows tasks, including embedded hidden processes, such as keyboard and browser monitoring or Autostart entries. A unique security risk rating indicates the likelihood of the process being potential spyware, malware or a Trojan. BMalwarebytes Anti-Malware detects and removes sleeping spyware, adware, Trojans, keyloggers, malware and trackers from your hard drive.

Other processes

ItivaMediaAccelerator.exe [all]